Price Range
$ 5.2 - $ 6
You can’t go wrong with a classic. Especially when it’s this soft. Abbott’s Bakery Rustic White Bread is a soft, flavourful loaf with a subtle earthy note from rye flour and a light semolina dusting for a crusty finish. Perfect for everyday sandwich bread, toast or gourmet melts, each bread slice delivers the softness you expect from Abbott’s. Made with Australian wheat, it’s a source of fibre, provides 6.9 g of protein per serving and contains no artificial colours, flavours or preservatives. The bag is made with 30% recycled plastic, adding a little extra goodness beyond the loaf itself.Key Features• No artificial colours, flavours or preservatives.• Made with Australian wheat• Source of fibre• 6.9 g of protein per serving•This bag is made with 30% recycled plastic.
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All reviews are collected by invitation after a verified purchase and reflect real ownership across online and in-store transactions.
Saro S
Apr 1, 2026
It has a soft, airy texture with a subtly sweet flavor that makes it perfect for both sandwiches and toast. I appreciated that it stays fresh for several days without drying out, and the crust has a nice gentle crunch without being too hard.
Blaire Windsor
Mar 11, 2026
great ingredients and flavour! mine and my kids fav bread
MzDee86 Xx
Mar 8, 2026
This bread has been fantastic, 5 days later it’s still lovely and fresh, also makes great toast. it’s definitely worth the price!
Jason
Mar 3, 2026
A good brand for a splurge treat. Always fresh and good quality
Mei-Chun Lin
Feb 27, 2026
love it. kids use it to make sandwiches for school lunch. fresh and yummy. nice bread.
CCpig
Feb 19, 2026
This white bread is so soft. Good to make toast for my family.
Ev
Feb 14, 2026
soft, fluffy texture, thick slices, and has a homemade taste, i use for toast and sandwiches. its versatility, ability to stay fresh for days fantastic
Fiona F
Feb 7, 2026
nice substantial white bread loaf. good thick slices that don't fall apart when spreading with butter or other condiments.
For NB
Feb 4, 2026
it has good quality and the taste is good as well, the price is reasonable as well.
Ella Thompson
Feb 2, 2026
this bread is so soft, and tastes amazing. perfect in sandwiches or as toast with melted butter. doesn’t go stale quickly at all. good size pieces too
Saro S
Dec 28, 2025
very evenly sliced in his right thickness, perfect for toast and go with any spread
Guest User
Dec 15, 2025
We typically buy our bread from the bakery but this is a good alternative when you just need to get bread from the supermarket. It has a reasonably high protein content.
Sara
Nov 30, 2025
One of the bests in Coles. Always fresh and tasty.
Ev
Nov 16, 2025
very nice and soft bread and all slices are even. has a very high health rating for bread too. enjoy this brand
Alex
Nov 10, 2025
nice soft supermarket bread, we enjoy the smooth texture of rustic white
Cara
Nov 9, 2025
Bought this bread for the first time as I wanted something a little more special than ordinary bread. It didn’t disappoint - it was lovely and soft, nice large slice and was perfect for my lunch
Smart Shopper V
Oct 29, 2025
we love Abbott’s bread, very good for packing them in lunch boxes
For NB
Oct 24, 2025
it always comes fresh with high quality, the price is reasonable and I highly recommend it.
Eliane Silva
Oct 8, 2025
Our family loves this bread! It's delicious and soft! Perfect for sandwiches! The price is very affordable!
longki
Oct 6, 2025
we always buy this to make avo toast for breakfast! bread is so soft
Lyn Lewis
Oct 4, 2025
gorgeous bread but can only buy it when it’s on offer as so expensive. lovely as toast. forgot to take a pic as are it too quickly!
Hannah Strathdee
Sep 29, 2025
love this bread and how soft it is. makes the perfect loaded sandwich and holds together. the crust is nice and thin also.
Emily Chin
Sep 25, 2025
nice thickness of the slices, nicer than other white breads
Fahim Ashab
Sep 21, 2025
everyday breakfast item by aussies for aussies, its texture makes it perfect for different breakfast styles.
Carolyn Dagger
Sep 12, 2025
love this toasted or fresh, great product and reasonable price.
Dimity Ahern
Sep 9, 2025
THE BEST BREAD! not heavy or makes you feel bloated, perfect toasted or a salad sandwich just delicious!
Kez
Sep 6, 2025
nice flavour and texture. this bread does really well in a sandwich press, goes crunchy and yummy. it’s more on the expensive side but I’ll treat myself on occasion when it’s on special.
Courtney Denning
Sep 5, 2025
our favourite bread great for sandwiches, toast and toasties! great thickness and super soft without breaking apart when applying butter.
Lea Santos
Sep 5, 2025
nice bread good flavour good slice size tastes good with your favourite toppings a bit pricey I think
Georgina
Sep 2, 2025
really lovely bread, it’s a favourite in our household. it lasts for ages and it’s great to have as toast or to make a sandwich with
smart Shopper
Sep 1, 2025
Honestly, this bread tastes like what I wish all white bread tasted like. It’s soft but not flimsy, has a gentle chew and a subtle nutty note that makes even a simple buttered slice feel special. The slices are big enough for proper sandwiches, and when you toast it, the outside goes golden and crisp while staying soft inside. It’s not the cheapest loaf on the shelf, but it feels fresh, bakery-quality, and worth the little extra
Emily hodgson
Aug 22, 2025
freezers and defrosts extremely well, my favourite bread, perfect sized slices
Maryum Irfan
Aug 21, 2025
best bread ever it's so soft and it looks so good too. I live eating this bread especially as toast it's soo good and worth Ur money.
Chelle
Aug 20, 2025
a nice not to thick not to thin sliced bread that is great for sandwiches
Sezi
Aug 19, 2025
kids love the tatse and softness od the bread
Suzanne Truong
Aug 19, 2025
I really enjoyed this bread as it's really soft and healthy as well. It stays fresh for most of the week for school lunches.
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