Natural Strawberry Toothpaste, with Fluoride Kids don’t need artificial sparkles or a fake bubble gum flavour to get them excited about brushing … so we have left the unnecessary extras out! Grin 100% Natural Kids toothpaste is a gentle and effective gel specifically formulated to give the kindest treatment to your little one’s baby teeth. Developed in cooperation with New Zealand dentists and chemists, it helps to clean your child’s entire mouth. Clean, white baby teeth + naturally soothed gums + a great taste that even the fussiest little brusher will love – now that’s something to make kids and parents grin! Made in New Zealand from 100% natural ingredients Organic Calendula Oil, Organic Sea Salt and Organic Aloe Vera help to inhibit bacteria growth and soothe gums The industry recommended strength of fluoride (1000 ppm) has been added to this toothpaste. Natural strawberry flavour; “delicious”, real fruit flavour that even the fussiest little brushers will love Natural sugar-free xylitol adds a hint of natural sweetness and helps to prevent plaque build-up with regular brushing. All the yum, with none of the bad stuff! NO Sodium Lauryl Sulfate (SLS), NO added sugar, NO preservatives, NO artificial colours, NO artificial flavours, NO fragrance and NO harsh abrasives Paraben and palm oil free Not tested on animals