Price Range
$ 4.5 - $ 9.99
At Pic's Peanut Butter everything we do, we do for the love of peanuts.- 100% a natural plant-based protein source which is gluten free and dairy free- No emulsifiers and weird stuff, just full of Hi Oleic peanuts with healthy fats, high fibre, and loads of protein- Fresh roasted daily in the world's first solar-powered roastery in Nelson, New ZealandPic’s Crunchy Peanut Butter is exactly what it says on the jar. It’s proper crunchy with big bits, small bits and all the bits in between, in a gloriously crunchy spread. All Hi Oleic peanuts of course. No emulsifiers or weird stuff. And that flavour? A gentle medium roast that brings out the warm, nutty richness of the peanuts, with just a whisper of natural caramel from the peanuts themselves. Every crunchy bite is full-on delicious. Good luck spreading it neatly. You won’t find any nasty emulsifiers inside. The oil rises up and the salt sinks down, just like it should. Grab a sturdy table knife, get it right down there, and give it a good stir.And once you’ve scraped every last spoonful out of the jar (and trust us, you will), don’t chuck it, reuse it! These jars make brilliant vases, stylish glasses, or a tidy spot for your screws, buttons or leftover lollies. Look for the star on your jar - you’ll find our iconic lids at school fairs, jam stalls, and kitchen shelves across the country.
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All reviews are collected by invitation after a verified purchase and reflect real ownership across online and in-store transactions.
Christine Ye
Apr 2, 2026
Crunchy peanut butter with rich roasted flavour. Packed with nutty bits for extra texture. Not overly sweet, filling and satisfying. Perfect on toast or as a quick snack.
M.mum
Mar 23, 2026
Pic’s Crunchy Peanut Butter is rich, nutty, and full of texture with satisfying crunch. The portion is generous for the price, making it great value with simple, quality ingredients and no unnecessary additives.
Zoe
Feb 24, 2026
very delicious and healthy. the price is reasonable as well. good to eat with bread.
claudia lorimer
Feb 23, 2026
absolute heavenly textured, moorish, delicious, peanutty perfection. ahhh yum.
Karen Nina
Feb 19, 2026
Great tasting crunchy peanut butter. I eat mine either straight out of the jar or spread on my morning toast. Pic's has a distinct pb taste that is different and imo better than the competion. Worth a buy.
Narissa Shopper
Dec 29, 2025
This is a great peanut butter. I’ve already repurchased it a few times!
Shping Grace 💜
Dec 21, 2025
I love this peanut butter, I use this in my smoothies, in bliss balls, peanut sauce to cook with tofu. it's great. You can see by the jar I've used heaps of it
Zara
Dec 9, 2025
Nice creamy peanut butter. good value when on offer.Standard peanut butter taste
violeta stuhlman
Dec 7, 2025
the best peanut butter. So tasty and healthy without additives. The best option of peanut butter
Rachael
Dec 4, 2025
I love this product. We buy this almost weekly and it’s always so affordable and always such great quality! Love it!
Jouan
Dec 3, 2025
It is creamy peanut butter with a hint of crunchy peanuts. Best with the toasted bread. It is my favourite breakfast.
Guest User
Dec 1, 2025
This peanut butter is the best. Its just nuts so safe for my dogs as well. They like it on their licky mats. I eat it on toast or a spoon!
Guest User
Nov 30, 2025
Crunchy and salty peanut butter! Only two ingredients and goes perfect on some toast!
Willa Wu
Nov 29, 2025
Pic’s Crunchy Peanut Butter is one of those jars that you open once… and suddenly half of it is gone before you realise! The peanuts are roasted beautifully — you can smell that rich nuttiness the moment the lid comes off. The texture is spot-on too: a smooth base with plenty of crunchy peanut pieces in every spoonful, making each bite feel satisfying and fresh.
Az
Nov 28, 2025
an enjoyable peanut butter. definitely worth it when it's half price, but I don't think it's worth it when it's full price
yan yu
Nov 27, 2025
I like the fact that it’s 99.5 percent peanuts and a bit of salt for extra flavour. This brand of peanut butter taste great, it has large chunks of peanuts and a bit of oil so it’s easy to spread.
Amelia
Nov 27, 2025
favourite crunchy peanut butter. always purchase and will continue to. just peanuts and salt
cy
Nov 26, 2025
this flavour is excellent and the crunchy is very crispy is my favourite paste
Jen TEO
Nov 11, 2025
I’ve tasted a number of crunchy peanut butter and I must say Pic’s Crunchy peanut better is the best I have tasted thus far. it’s not oily after the first stir and there’s lots of peanuts so you can actually taste the crunch
Aleksia Gamaroff
Nov 11, 2025
pic peanut butter is my favourite in the category. it’s not pumped full of sugar and crap and actually tastes like peanut butter.
M.mum
Nov 10, 2025
It is rich, smooth, and full of roasted peanut flavor. Great portion for the price, with no unnecessary additives just pure, delicious peanuts remember to reuse the jar
CCpig
Oct 20, 2025
My daughter loves this peanut butter. It has lots of peanuts piece.
Amy Sellars
Oct 20, 2025
Best all natural peanut butter, made in nz, so nice and close! great taste and wouldn't go back to generic branded peanut butter
Leo
Oct 19, 2025
very smoothy, very crunchy. natural sweetness and flavour with slightly salty
Smart Shopper03
Oct 16, 2025
yummy crunchy peanut butter that melts in your mouth. definitely one of my favs
Prachi Brahmbhatt
Oct 8, 2025
really nice and crunchy PB. Tastes delicious by itself and on bread.
Karen Nina
Sep 30, 2025
Crunchy and tasty Pic's peanut butter. Great spread on toast in the morning. Solid product.
Narissa Shopper
Sep 27, 2025
Excellent peanut butter spread. Perfect on toast and for cooking as well.
Rixie
Sep 24, 2025
yummy in taste, however sometime the layer of oil on top keeps reminding me how fattening it is.
Monica
Sep 23, 2025
Pic’s really good crunchy peanut butter is ‘really good’! It is delicious and crunchy. I like to serve it on rice cakes as an after work snack.
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