HEINEKEN's latest innovation, Heineken 0.0, is a non-alcoholic lager brewed with a unique recipe for a distinct balanced taste - and only 69 calories per 330ml bottle. The brand's iconic green label has been turned blue - the colour associated with the alcohol free category. A non-alcoholic lager brewed with a unique recipe for a distinct balanced taste. It's twice brewed and fermented with Heineken's unique A-yeast from natural ingredients with gentle alcohol removal and blending to achieve a fruity flavour and slight malty notes.