Leaves clothes soft with a light, fresh scent. Not too strong and easy to use. G
Leaves clothes soft with a light, fresh scent. Not too strong and easy to use. Good everyday option.
Price Range
$ 2.25 - $ 2.85
Earth Choice Fabric Softener Pure Soft is Plant Based Formula, tallow free, grey water & septic safe, Australian made & owned and cruelty free. Our gentle and delicately scented fabric softener conditions your fabric to keep them silky soft and beautifully fresh. Product Claims: Cruelty Free: - CCF Accredited / Vegan. Fragrance: Pure Soft
Share this page
All reviews are collected by invitation after a verified purchase and reflect real ownership across online and in-store transactions.
kas
Mar 28, 2026
Leaves clothes soft with a light, fresh scent. Not too strong and easy to use. Good everyday option.
dewi chandra
Mar 25, 2026
smells so good we love it and we will buy it again. this cheap too
Kj Puanaki
Mar 17, 2026
ford tje yrick when rinning low great price snd s very clesn scent .
jocelyn lutton
Mar 14, 2026
Great quality, great price. I always have this around the house. Definitely recommend
Lelan
Mar 8, 2026
I bought this try, to wash one of my jumpers in - and loved it. Made my jumper super soft.
Amy Doubleday
Mar 2, 2026
good value product. excellent low price, low fragrance, doesnt irritate the skin. a little goes a long way.
krystal sh
Feb 11, 2026
I don’t mind this one, I like how this one has all the ingredients on the back as I know lots of fabric softeners are bad for the washing machine and environment.
Iya
Jan 22, 2026
I choose Earth Choice Fabric Softener as I prefer to buy products that are eco-friendly, yet effective. 1 litre of it lasts for 16 washes and I love its gentle scent on clothes. I appreciate that its bottle is also made from recycled materials. On top of it all, it's cheap and is surely a value for money!
Val Edwards
Dec 27, 2025
This is a great fabric softener, very reasonably priced, works well on all clothes and towels. It is also best for homes with septic tanks.
Jonathan mutch
Dec 10, 2025
Light scent, no slime. Clothes come out soft, not greasy. Cheap, vegan, and doesn't fight your detergent or perfume. Bottle's recycled, formula's palm oil free. Not luxe, but solid for everyday loads.
cyntia suarez
Dec 1, 2025
earth choice is a great product leaves my cloth smelling nice and softy the price is also great
Amy Doubleday
Nov 27, 2025
I have sensitive skin, this is the only fabric softener ive used that doesnt irritate my skin. lightly fragranced.
KG
Nov 16, 2025
This is a very affordable and lower tox fabric softener that works well with all linen, towel, etc
Michelle
Nov 7, 2025
this is cheap but it’s so watery and you need to out a lot of it every time when you wash clothes. just buy the brands when there’s 50 percent off
karina mosqueira
Nov 4, 2025
The Earth Choice Fabric Softener is an eco-friendly and affordable option that leaves clothes feeling soft and fresh without a strong or overpowering scent. Made in Australia, it’s vegan, cruelty-free, and packaged in recycled plastic, making it a great choice for those who care about the environment. It works well for everyday laundry and adds a light, clean fragrance, though some people find it too mild or notice that towels don’t stay as absorbent compared to premium brands. Overall, it’s a gentle, sustainable, and budget-friendly softener that does a reliable job for regular clothes while being kind to the planet.
k sierra carrillo
Oct 13, 2025
Highly recommend this if you want something that’s gentle on fabrics, kind to the planet, and still leaves your laundry beautifully soft. 💧👕🌿
Val Edwards
Sep 20, 2025
It is priced well and I buy it because of that and because it is fine for septic systems. I love that it’s a good slender size bottle and I’m not carrying bulky bottles etc home from shopping and it doesn’t take up too much space on my trolley shelf in my very small laundry. This fabric softener does a good job mostly, the towels come out not too bad, probably not as good as some dearer brands, but for the price I’m not complaining.
Ingrid
Sep 20, 2025
it leaves clothes fesh and cloud, turning every wear into a little everyday indulgence
K
Sep 15, 2025
good product and save earth product recycled plastic used this softner right works for my laundry and good price
Cc
Sep 8, 2025
This fabric softener is a more natural option and is far more gently on fabric and for people. It’s a good choice for people who prefer a softer more sensitive product. It only is available in one size however.
Kirra
Aug 27, 2025
great product to make your close soft good value for money smell amazing
Lily
Aug 25, 2025
First use today and this softner really enhances the smell of the laundry!
Mary Ola
Aug 11, 2025
affordable, economical, earth friendly and does the job with reduced price. This is good if you have a small family
Eily
Aug 8, 2025
this brand of softener is readily available & extremely affordable in comparison to other laundry softeners.
Amy Doubleday
Aug 6, 2025
my go to fabric softener, low fragrance, low cost, good for people with sensitive skin
irene
Aug 5, 2025
We buy this fabric softener product because it’s plant based formula, environmental friendly and Australian made and owned. It’s useful either for top and front loader wash. It’s packed in 100% recycled and recyclable bottle. It has pure soft and fragrance on our laundry wash of clothes.
Julie Anne
Aug 3, 2025
We love buying this product. It’s great for washing all the small clothes and tea towels, leaves a nice fresh softness and fragrance to them. Great products
Ezz
Jul 31, 2025
Great smelling, low tox option great for sensitive skin. Recommended
Sandeep
Jul 29, 2025
smells good, clothes feel fresh and soft.
PNDRST
Jul 18, 2025
• Softens well, reduces static & wrinkles • Subtle, fresh scent—not overly perfumed • Eco-conscious: plant-based, palm-oil-free, cruelty-free, grey‑water safe • Great value (~$0.12 per wash for Pure Soft)
Julliette Velasquez
Jul 3, 2025
Quality is amazing , love that is super healthy and not harmful for the body
Nicole Ann Gorospe
Jun 16, 2025
This has been my go to fabric softener as it’s usually cheap (around $2) and it smells amazing. I like usually it for bed linen specifically as it always makes them smell fresh. Have had compliments on the smell from some guests who slept over for a weekend.
Amy G
May 15, 2025
I like this because it’s not only affordable but grey water safe. It works well and the scent is not overpowering at all.
Lea Santos
May 10, 2025
Good for the price Does the job Nice smell Good it’s cruelty free and better for the environment
Nerissa
May 1, 2025
Great fabric softener, smells good, and kinder to the environment
Tanya McMahon
Apr 3, 2025
Fabric softner really good on your clothes makes them soft. They smell nice. Earth choice is good for your septic. Good price.
halley40 Ayoub
Apr 2, 2025
I love the aroma of earth fabric softener and the price is great. I add it to every washandwhen my washing has finished in the washing machine the aroma is nice and fresh smells like floewers. I love how it's plant based, vegan and cruelty free. It takes up to 16 washers from a 1 lite bottle
Kayla Mahoney
Nov 11, 2024
Our favourite. Leaves our clothes smelling clean and fresh and our kids sensative skin has no reactions. Great price too
Anne David
Jun 28, 2023
great smell and value for money. soft and fluffy clothes
Melanie D'Rozario
Apr 26, 2021
This fabric softener is great for clothes, smells amazing as well as good price and earth friendly which is a bonus.
S Williams
Apr 20, 2021
I was very interested to try this product given that it was environmentally friendly, had good reviews and was cheap! I was really hopeful because unfortunately in the past, other environmentally friendly products we have tried we have found to either be ineffective, extremely expensive, or both ☹️. Well, not this product! It works fantastically! Clothes come out nice and soft, they smell great, it doesn’t leave a film in the Washing machine and the price is wonderful! We are really happy with this product and will definitely continue to purchase it from here on in! Awesome Fabric Softener! We also tried the stain remover which was also great so we we will buying more Earth Choice Products in their other product ranges to try as well!
S. Hashmi
Mar 24, 2021
Cheap and the fabric smells so sweet and soft
Showing 42 of 55 reviews
Load more reviews