Price Range

$ 2.25 - $ 2.85

Earth Choice Fabric Softener Pure Soft is Plant Based Formula, tallow free, grey water & septic safe, Australian made & owned and cruelty free. Our gentle and delicately scented fabric softener conditions your fabric to keep them silky soft and beautifully fresh. Product Claims: Cruelty Free: - CCF Accredited / Vegan. Fragrance: Pure Soft

EARTH CHOICE

Earth Choice Fabric Softener

Name: Earth Choice Fabric Softener
Brand: EARTH CHOICE
Availability: InStock
Rating: 4.73 (55 reviews)

4.7

55 reviews

5 star

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Overall Sentiment Very Positive

● Bad Good ●

Where to Buy

Woolworths Coles IGA Chemist Warehouse The Reject Shop Drakes FoodWorks Ritchies Supermarket

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Receipt-Verified Reviews

All reviews are collected by invitation after a verified purchase and reflect real ownership across online and in-store transactions.

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kas ✓

Leaves clothes soft with a light, fresh scent. Not too strong and easy to use. Good everyday option.

dewi chandra ✓

smells so good we love it and we will buy it again. this cheap too

Kj Puanaki ✓

ford tje yrick when rinning low great price snd s very clesn scent .

jocelyn lutton ✓

Great quality, great price. I always have this around the house. Definitely recommend

Lelan ✓

I bought this try, to wash one of my jumpers in - and loved it. Made my jumper super soft.

Amy Doubleday ✓

good value product. excellent low price, low fragrance, doesnt irritate the skin. a little goes a long way.

krystal sh ✓

I don’t mind this one, I like how this one has all the ingredients on the back as I know lots of fabric softeners are bad for the washing machine and environment.

Iya ✓

I choose Earth Choice Fabric Softener as I prefer to buy products that are eco-friendly, yet effective. 1 litre of it lasts for 16 washes and I love its gentle scent on clothes. I appreciate that its bottle is also made from recycled materials. On top of it all, it's cheap and is surely a value for money!

Val Edwards ✓

This is a great fabric softener, very reasonably priced, works well on all clothes and towels. It is also best for homes with septic tanks.

Jonathan mutch ✓

Light scent, no slime. Clothes come out soft, not greasy. Cheap, vegan, and doesn't fight your detergent or perfume. Bottle's recycled, formula's palm oil free. Not luxe, but solid for everyday loads.

cyntia suarez ✓

earth choice is a great product leaves my cloth smelling nice and softy the price is also great

Amy Doubleday ✓

I have sensitive skin, this is the only fabric softener ive used that doesnt irritate my skin. lightly fragranced.

KG ✓

This is a very affordable and lower tox fabric softener that works well with all linen, towel, etc

Michelle ✓

this is cheap but it’s so watery and you need to out a lot of it every time when you wash clothes. just buy the brands when there’s 50 percent off

karina mosqueira ✓

The Earth Choice Fabric Softener is an eco-friendly and affordable option that leaves clothes feeling soft and fresh without a strong or overpowering scent. Made in Australia, it’s vegan, cruelty-free, and packaged in recycled plastic, making it a great choice for those who care about the environment. It works well for everyday laundry and adds a light, clean fragrance, though some people find it too mild or notice that towels don’t stay as absorbent compared to premium brands. Overall, it’s a gentle, sustainable, and budget-friendly softener that does a reliable job for regular clothes while being kind to the planet.

k sierra carrillo ✓

Highly recommend this if you want something that’s gentle on fabrics, kind to the planet, and still leaves your laundry beautifully soft. 💧👕🌿

Val Edwards ✓

It is priced well and I buy it because of that and because it is fine for septic systems. I love that it’s a good slender size bottle and I’m not carrying bulky bottles etc home from shopping and it doesn’t take up too much space on my trolley shelf in my very small laundry. This fabric softener does a good job mostly, the towels come out not too bad, probably not as good as some dearer brands, but for the price I’m not complaining.

Ingrid ✓

it leaves clothes fesh and cloud, turning every wear into a little everyday indulgence

K ✓

good product and save earth product recycled plastic used this softner right works for my laundry and good price

Cc ✓

This fabric softener is a more natural option and is far more gently on fabric and for people. It’s a good choice for people who prefer a softer more sensitive product. It only is available in one size however.

Kirra ✓

great product to make your close soft good value for money smell amazing

Lily ✓

First use today and this softner really enhances the smell of the laundry!

Mary Ola ✓

affordable, economical, earth friendly and does the job with reduced price. This is good if you have a small family

Eily ✓

this brand of softener is readily available & extremely affordable in comparison to other laundry softeners.

Amy Doubleday ✓

my go to fabric softener, low fragrance, low cost, good for people with sensitive skin

irene ✓

We buy this fabric softener product because it’s plant based formula, environmental friendly and Australian made and owned. It’s useful either for top and front loader wash. It’s packed in 100% recycled and recyclable bottle. It has pure soft and fragrance on our laundry wash of clothes.

Julie Anne ✓

We love buying this product. It’s great for washing all the small clothes and tea towels, leaves a nice fresh softness and fragrance to them. Great products

Ezz ✓

Great smelling, low tox option great for sensitive skin. Recommended

Sandeep ✓

smells good, clothes feel fresh and soft.

PNDRST ✓

• Softens well, reduces static & wrinkles • Subtle, fresh scent—not overly perfumed • Eco-conscious: plant-based, palm-oil-free, cruelty-free, grey‑water safe • Great value (~$0.12 per wash for Pure Soft)

Julliette Velasquez ✓

Quality is amazing , love that is super healthy and not harmful for the body

Nicole Ann Gorospe ✓

This has been my go to fabric softener as it’s usually cheap (around $2) and it smells amazing. I like usually it for bed linen specifically as it always makes them smell fresh. Have had compliments on the smell from some guests who slept over for a weekend.

Amy G ✓

I like this because it’s not only affordable but grey water safe. It works well and the scent is not overpowering at all.

Lea Santos ✓

Good for the price Does the job Nice smell Good it’s cruelty free and better for the environment

Nerissa ✓

Great fabric softener, smells good, and kinder to the environment

Tanya McMahon ✓

Fabric softner really good on your clothes makes them soft. They smell nice. Earth choice is good for your septic. Good price.

halley40 Ayoub ✓

I love the aroma of earth fabric softener and the price is great. I add it to every washandwhen my washing has finished in the washing machine the aroma is nice and fresh smells like floewers. I love how it's plant based, vegan and cruelty free. It takes up to 16 washers from a 1 lite bottle

Kayla Mahoney ✓

Our favourite. Leaves our clothes smelling clean and fresh and our kids sensative skin has no reactions. Great price too

Anne David ✓

great smell and value for money. soft and fluffy clothes

Melanie D'Rozario ✓

This fabric softener is great for clothes, smells amazing as well as good price and earth friendly which is a bonus.

S Williams ✓

I was very interested to try this product given that it was environmentally friendly, had good reviews and was cheap! I was really hopeful because unfortunately in the past, other environmentally friendly products we have tried we have found to either be ineffective, extremely expensive, or both ☹️. Well, not this product! It works fantastically! Clothes come out nice and soft, they smell great, it doesn’t leave a film in the Washing machine and the price is wonderful! We are really happy with this product and will definitely continue to purchase it from here on in! Awesome Fabric Softener! We also tried the stain remover which was also great so we we will buying more Earth Choice Products in their other product ranges to try as well!

S. Hashmi ✓

Cheap and the fabric smells so sweet and soft

Michael Durrant ✓

Cheap and environmentally friendly fabric softener and makes my clothes smell really good.

Ruben Rodriguez ✓

Gentle and delicately scented fabric softener conditions your fabric to keep silky soft and fresh..

Beth Hindeleh ✓

Keeps clothes soft good quality and low price would recommend

Charmaine Wright ✓

Gentle and soft on your clothes

Rich LeBrocq ✓

Makes clothes smell amazing and so soft at only $2 also helping the involvement

Courtney Heather ✓

have been using this product for nearly 2 years now in my front loader, I don't find the smell to be offensive, our clothes come out clean, sometimes if there is a stain on the item of clothing then I use the earth choice stain remover to spray on the stain.I have found the laundry liquid does not leave a build up of residue in my washing machine either, which is an issue with some brands as they create too many suds in the machine. I prefer NO animal testing products, some work, others don't but I have no issues with the quality of this product. I also like the fabric softener, dish washing concentrate and the dishwasher tablets, my dishes and clothes are always clean , now they have a toilet cleaner which I am about to try.