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Mouthwash could be so expensive nowadays! A bottle of this size could cost upwards of ten dollars. This generic supermarket brand works out to be so much cheaper. Unfortunately it does seem to be less effective than the other popular brands. For one thing, it tastes much milder than even the alcohol-free versions of the other brands. Thus there is much less of a "kick" after using and the mouth does not feel as fresh. Also there seems to be a sweet aftertaste on the tongue as if there is artificial sweetener present (we did not confirm this). We might possibly stick to this for now for the price, but we would much prefer the other brands.