Price Range

$ 2.8 - $ 2.8

This super soft white toast loaf is made with: Australian flour No artificial colours, flavours or preservatives No added sugar

Soft White Toast Loaf

Name: Soft White Toast Loaf
Brand: COLES
Availability: InStock
Rating: 4.67 (78 reviews)

4.7

78 reviews

5 star

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1 star

Overall Sentiment Very Positive

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Where to Buy

Coles

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Receipt-Verified Reviews

All reviews are collected by invitation after a verified purchase and reflect real ownership across online and in-store transactions.

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Macel ✓

Soft White Toast Loaf is the best bread loaf we had in the family. It is very soft and nice to eat Tasty and yummy. Affordable and delicious. Highly recommended

Dash Lyrics ✓

Super soft and fluffy with a mild flavour that works for both sweet and savoury toppings. Toasts evenly and stays nice and light. Slightly thin slices, but overall a solid everyday bread option.

Chloe W ✓

Soft, fluffy and mildly sweet, white toast loaf crisps beautifully when toasted, making it perfect for butter, jam, or simple sandwiches.

I-Sheng Chris Wang ✓

This brand is far more than I expected to any other brand. Good loaf and taste in general which I can mixed with any lettuces snd tomatoes.

Cheapbutnotcheap ✓

Basic White Loaf bread, that is soft. I use this to make toasties, as the bread absorbs what ever flavour you use. Affordable option. Which it were maybe a little thicker it would be perfect

umz ✓

Tasty, convenient, great value, perfect for Flavourful, filling, affordable, exceeded expectations for supermarket food.quick meals at home.

G ✓

it does the job and it’s cheap, but definitely a bit stale in texture. I wanted to get a fresh loaf (rather than pre-packaged bread that’s baked off premises), but this was all that was available at this particular store. it was a bit dry

chi fu ip ✓

highlight its excellent value, softness for sandwiches (especially fresh), and suitability for toasting, often praised as a budget-friendly alternative to premium brands, though some find the texture less substantial over time or dislike potential chemical smells in generic versions, with general consensus leaning towards it being a great

Yennis Chui ✓

The Soft White Toast Loaf is soft and fluffy, perfect for sandwiches ortoast. It has a fresh taste and slices easily. However, some may find it lacks whole grain options. Overall, it’s a reliable choice for everyday bread needs!

Gummie ✓

it’s just like every other bread. it is a little smaller in size compared to other breads

Therese ✓

bought this for my toast. it is not the cheapest but not that expensive too. can be used for french toast too.

Julie Anne ✓

Everybody loves the soft white toast loaf so delicious and tasty. It’s great we love it with melted cheese. Sometimes we do it with melted butter with Vegemite. Everybody loves it as a morning breakfast treat

joan marie victoriano ✓

I really enjoyed this Soft White Toast Loaf. It’s soft, light, and easy to toast, perfect for quick breakfasts at home. The flavour is mild but comforting, and the slices don’t crumble. My family likes it too, especially with butter or jam. A dependable everyday bread

Dove ✓

what you see is what you get. great product

Mel ✓

Soft, white toast that is super handy to keep for sandwiches or for toast in the morning. Freezes well and has a nice taste however you like to enjoy it!

Shopper savy ✓

Yummy white bread, goes well with Nutella and peanut butter for breakfast. The bread remains soft the next day. The only downside is that it’s just standard white bread, so the nutrition profile isn’t great. If you want whole grains or special features, you’ll need to look elsewhere.

ZIINAH ✓

Worth the price you pay. I love purchasing this brand and type of bread for my kids toasties and toast. They love it

Dumina Mascarenhaus ✓

soft bread. It's good as a toast, baking needs. can use it to prepare dessert.

Rhonda Hutchinson ✓

the only cheaper bread my kids will eat. it’s good toated and it freezes well too

Emily ✓

super soft and cant go wrong for the price either. very similar to the more expensive brands of bread

Sandhiya Srinivasan ✓

soft white toast bread from Coles stores own brand. value for money pack. good availability

Melissa Chaffey ✓

Not a favourite for me. It doesn't last as long as other brands I buy. It tastes good and is reasonably priced. Could stay softer for more than a couple days atleast. I end up throwing out half the loaf for this reason.

Yennis Chui ✓

The Toast Loaf is a breakfast staple! It’s fluffy, fresh, and perfect for toasting. I am very enjoy its mild flavor and soft texture, making it great for sandwiches too. A versatile loaf that never disappoints—definitely my family favorite!

Pam ✓

wanted a soft bread for my honey sandwich it’s much nicer that way yumm

Linda ✓

This product is amazing and truly stands out from others I’ve tried. It feels different, works effectively, and I can notice the results. I love using it every day, and it has already become an essential part of my routine. Highly recommended!

Alejandra pineda ✓

It is a soft and delicious bread for any time of day, breakfast, lunch and dinner, very delicious

M Dee ✓

this beard is fine, its cheap so you get what you pay for, if youre on a budget its handy. its quite soft for the first few days

Joachim Mascarenhas ✓

Good forsandwiches, can slso have it with butter and jam for breakfast. can also use it as ingredient to prepare sweets. good value for money

Kelly Ardonis ✓

Great value and versatile. Love to use this loaf for jaffles. The toast loaf feels thick and fluffier. Hold ingredients well. I also love to make japanese style egg sandos with this as the thicker loaf helps hold ingredients and gives you the perfect texture for sandos that don't go soggy.

Guest User ✓

I like the thick "toast" cut of this bread. When it's fresh it's good for sandwiches and then good for toast or toasties. Cheaper than the name brand white bread but just as good.

sharlae04 ✓

This bread is great and awesome for toast, toasties and eggs on toast. I wish it was a little bit thicker and lasted fresh longer but other than that it is a great product

Rhonda Hutchinson ✓

The only bread my kids eat apart from bakery bread. Nice and soft but thick slices. Freezes well too. Only down fall is the slices look small to me

Gidgee ✓

Great toasting bread. Only problem is that the slices are too thin.

Julie Anne ✓

The whole family loves making and eating sandwiches and this is the bread we always news. It’s affordable, cheap, but it tastes delicious and great for chicken sandwiches or Vegemite and butter. The kids love

Kiara Beringer ✓

Bread is very nice and soft and very thick which I like. Very cheap too $2.70

Gina Catalano ✓

Best toats, its cheap and simole less preserves snd just an easy overall oroduct to have. Always go for this brand

Sandhiya Srinivasan ✓

soft and tasty. value pack. good packaging. good for making sandwiches.

lucy ✓

this bread is totally worth the extra 30 cents to the coles brand sandwich bread, it stays softer for longer, tastes fresher when thawed from frozen and tastes better overall

Dean ✓

Easier to Digest: Toasting can make soft loaf bread easier to digest by breaking down some carbohydrates. Lower Glycemic Index: Toast may have a slightly lower glycemic index than the same bread untoasted, potentially helping to regulate blood sugar levels. Texture Preference: Many people prefer the taste and texture of toasted bread. Versatile for Various Meals: Toasted bread can be used in various meals, from breakfast to sandwiches and snacks. May help with nausea and heartburn: Toasted bread can be a good choice for those experiencing nausea or heartburn. Cons: Acrylamide Formation: If toasted until burnt, acrylamide can form, which is a potential carcinogen. Nutritional Loss: While minimal, some nutritional content may be lost during the toasting process. Not a Significant Health Advantage: The nutritional differences between toasted and untoasted bread are generally not significant, so toasting is more about personal preference than a major health gain.

Emily ✓

good tasting bread and for a great price too! use this every day and will continue purchasing this product.

Lien ✓

ok bread for the price. will do for now.

Jovian ✓

This white toast loaf has great texture, very soft and easy to bite on. It compliments strawberry jam, peanut butter, and honey. It can be made into French toast by just adding eggs, butter and milk. The thickness of the bread is also just nice.

Macel

Mar 29, 2026