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Bit disappointing really. We always thought Primero is a good brand and waited for this to be on sale for a long time. It turns out to be nothing special at all. It lacks the fragrance that we love about other brands of extra virgin olive oil. It also tastes literally of nothing when used as a dip for bread with balsamic vinegar - one of our favourite ways to use olive oil. It does the job as a cooking oil, that's all. Would give a better rating for supermarkets' generic brands even. It must be one of those cases where a higher price does not equate better quality. Would stick to budget brands from now on.