Treat the family to Blue Ribbon Light^ Vanilla Frozen Dessert, brought to you by the makers of Australia’s no.1 vanilla tub*. Proudly made in Australia with creamy, wholesome buttermilk and no artificial colours. It's the perfect pairing to any dessert and great all by itself. Plus, it’s 97% fat free!Blue Ribbon was created by Edwin 'Ted' Streets in 1968, in the small town of Corrimal, NSW. He began by selling his signature buttermilk vanilla ice cream to his neighbours with the help of his wife Daisy and his brothers. Today, Streets is one of Australia’s biggest and best-known ice cream makers. From its humble beginnings, Blue Ribbon has become a family favourite and now includes a range of classic flavours such as Chocolate, Neapolitan and Cookies & Cream, to name a few. Discover why Blue Ribbon doesn’t last long in the freezer – it's been famously running out since forever. There is a flavour of Blue Ribbon for everyone in the family to create happy memories together.Looking for a serving suggestion? Blue Ribbon goes well with saucy toppings or fruit. It’s also fun to eat in cones during summer for a nostalgic trip back to childhood memories; however, we like it the best just the way it is.^Contains min. 2% milk fat and min. 60% less milk fat than Blue Ribbon Classic Vanilla.*Source: Nielsen data MAT to 20/06/2023. Australia grocery excl. Aldi, Ice Cream (incl. Ice Cream & Ice Confection), Vanilla Flavour, all formats, Dollars & Units.