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I don’t know what it is, but there’s something about Smith’s plain chips that just hits the spot every time. They’re simple, salty, and ridiculously moreish — like, I’ll open a bag just meaning to have a few, and before I know it, it’s empty. No fancy flavours, just that classic crunch and salt combo that never gets old. I’ve tried other brands, but I always end up coming back to these. They’re just right.