Sensodyne Daily Care toothpaste is specially formulated to relieve sensitivity. When enamel is worn away or gums recede, the dentine underneath becomes exposed. This can lead to sensitivity pain, for example, with cold and hot drinks. Sensodyne Daily Care Toothpaste + Whitening works inside the tooth to help calm the nerves for 24/7 sensitivity protection*, while containing fluoride to strengthen teeth and healthy gums, with twice daily brushing. Leaves your mouth feeling clean and fresh and gently restores the natural whiteness of your teeth. *With twice daily brushingSensodyne Daily Care Toothpaste provides 24/7 sensitivity protection*, while maintaining strong teeth and healthy gums, with twice daily brushing. Leaves your mouth feeling clean and fresh. Sensodyne Daily Care is a fluoride toothpaste which can be used everyday and provides daily care for sensitive teeth.What are sensitive teeth? Sensitivity occurs when the dentine underneath tooth enamel becomes exposed. When exposed dentine comes into contact with hot or cold, sweet or sour drink or food, or even your toothbrush, it can trigger the nerve causing a short sharp pain. What does Sensodyne do? Sensodyne is proven to relieve sensitive teeth, and with twice daily brushing everyday, it provides 24/7 protection from sensitivity, plus all the benefits you would expect from a daily toothpaste - strong teeth, healthy gums and fresh breath.Use Sensodyne Daily Care twice a day, everyday to provide long-lasting relief for sensitive teeth, help remove plaque when brushing and help maintain heathy gums. It contains fluoride to protect against cavities and freshens your breath.*With twice daily brushing.Leaves your mouth feeling clean & freshBrush twice daily, everyday to provide long-lasting relief for sensitive teethHelps to remove plaque when brushingContains fluoride to protect against cavitiesHelps maintain healthy gums