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Having suffered a mild heart attack last year, I have been doing whatever I can do reduce my cholesterol and keep healthy. In the past, I have been using Flora ProActive in place of butter, and now have started eating Weet-Bix Cholesterol Lowering breakfast cereals. They taste identical to the regular version, carry a 5 star health rating and are 88% whole grain… probably could do without adding sugar to them, but it does help to make them more palatable. :-) Proudly Australian made, and remains fresh in the bag, as long as you remember to seal it before closing the box lid. If you’re looking to keep fit, and help to keep your cholesterol down, they are a great option. And for the record, my regular cholesterol checks are now well within the healthy range.