Weet-Bix™ Cholesterol Lowering takes Australia’s No. 1 breakfast cereal and adds the functional benefit of cholesterol-lowering plant sterols. It's the only cereal on the market to contain 2g of plant sterols in 1 serve, making it the ideal choice for those wanting to reduce their cholesterol. Effective, easy, enjoyable and plant sterols are recommended by the Heart Foundation. Weet-Bix™ Cholesterol Lowering takes Australia’s No. 1 breakfast cereal and adds the functional benefit of cholesterol-lowering plant sterols. It's the only cereal on the market to contain 2g of plant sterols in 1 serve, making it the ideal choice for those wanting to reduce their cholesterol. Effective, easy, enjoyable and plant sterols are recommended by the Heart Foundation.† 2g of plant sterols daily lowers cholesterol within 4 weeks as part of a healthy diet low in saturated fat. Reduces cholesterol by up to 9%†. Clinically Proven. †2g of plant sterols daily lowers cholesterol within 4 weeks as part of a healthy diet low in saturated fat.88% wholegrainLow sugarLow in Saturated FatHigh in Thiamin