Price Range

$ 1.4 - $ 1.4

No artificial colours or flavours.

WOOLWORTHS ESSENTIALS

Essentials Plain Flour

Name: Essentials Plain Flour
Brand: WOOLWORTHS ESSENTIALS
Availability: InStock
Rating: 4.78 (148 reviews)

4.8

148 reviews

5 star

119

4 star

3 star

2 star

1 star

Overall Sentiment Very Positive

● Bad Good ●

Where to Buy

Woolworths

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Receipt-Verified Reviews

All reviews are collected by invitation after a verified purchase and reflect real ownership across online and in-store transactions.

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Eleni de Vries ✓

great for baking bread and cakes. it also thickens sauces. cheap and does the job. there is nothing I don’t like about it other than it’s bleached.

S K Johnson ✓

An economical flour for everyday cooking needs. it’s a Product of Australia and packaged in Australia. of course it contains wheat and gluten

Riley Sorella ✓

good simple and affordable plain flour. great for baking and cooking with. pantry staples

Jeremy Ern Hwei Tan ✓

Woolworths Essentials Plain Flour is affordable and reliable for everyday baking. Fine texture, easy to sift, and works well for cakes, biscuits, sauces, and thickening. Good pantry staple without compromising results.

Wendy ✓

Great to have on hand at all times, best value brand and qualifies for bonus WW points in Essentials category

Brooke Up ✓

Affordable and great quality. why pay more for baking basics. Woolworths brand for the win with flours and sugars

Lornette Britten ✓

The essentials plain flower I’ve been using this flower to make bread like meat and I have to say the bread comes out beautiful crisp on top and soft and fluffy in the middle so for $1.20 who wouldn’t buy it perfect

Tiffany ✓

I like the Woolworths plain flour. It’s cheap and a great base for crumbing chicken or pork and is an everyday essential in our house for various recipes

Ace NG ✓

This is a staple for everyday baking and cooking. It feels consistent from bag to bag and works well whether I’m whipping up pancakes, baking cookies, or thickening sauces. Nothing fancy, but that’s exactly what I like about it, reliable, simple, and gets the job done without fuss. Great basic pantry staple to have on hand.

shoppaholic ✓

really affordable price! In sustainable packaging which is great

emmale ✓

Love how reasonably priced this flour is, tastes fantastic

Cindy Wu ✓

I use this plain flour to make pancakes. It does its job nicely. Unfortunately the bag of flour was too damp too use.

I ✓

Great price and does the job, it’s nothing fancy but it works well.

Alexis ✓

Geeat affordable home brand flour that works as great as other expensive brands. Works perfectly for breads and cookies.

shibabi69 Hogan ✓

always cheap and does the job for any use needed great quality and great price

abbygink Shopper ✓

great for baking for an affordable price. it is properly sealed and fresh.

Betty Wang ✓

Good quality plain flour that is finely milled and easy to work with. Very versatile for baking, cooking, and thickening sauces, with consistent results every time. Great value for everyday kitchen use.

Jenny Lo ✓

Good old plain flour. A pantry staple. Generic supermarket brand and very reasonably priced. This is good for making things where quality or the taste of the flour does not really matter. There are definitely better wheat flour out there, but this would do for the price.

Jacinta Meissner ✓

great staple to have in the cupboard, just as good as name brand, ill always buy essentials

Nellie Nehme ✓

This flour is perfect for cooking and baking. I can’t highly recommend it enough

ingrid ✓

very affordable and useful we love to put it in our dishes for sauces and breading

A B ✓

this plain flour is an everyday staple in my pantry. it is simple, easy to use and is great for cakes and great in my favourite orzo dish. it’s cheaper than other flours so gives me value for money.

Gabriella Theofanie ✓

Packed tightly, normal quality.

Daisy Lomas ✓

great staple for baking and very affordable. requires container for storage

paris ✓

I love this flour I love having it in the pantry it is a perfect staple I love this flour I love having it in the pantry it is a perfect staple I love using it in baking or meatballs

Jasmine Harvey ✓

The Woolworths essential playing flower is a triple sifted unbleached flour. It’s a product of Australia which I always like to try and buy this one come in a 1 kg packet and it was excellent value.

Rachel ✓

very good and always in stock but i’ve found the quality of other brands to be better and slightly finer - this is always reliable though

ozolga ✓

it's the cheapest flour but itfworks I mix it with bakers flour and my pizza bases turn out awesome , and it's cheap to flour down the bench when rolling out dough

Amanda Viner ✓

This is a staple in our pantry. it’s a great price point. Lasts forever. You should keep your flour in the freezer or put it in the freezer for a few days before you decant to a container to stop weevils

KON WAN YIP ✓

This is a box of the cheapest flour. I usually use this flour to marinate meat, wash vegetables, and use some pesticide-removing tools.

Nuala ✓

Good cupboard essential. Use this for everyday baking

Nicolas ✓

excellent flour, I always use to make a bread or cake. is good quality and cheap.

Tasha K ✓

this is in Woolworths Essentials range and is a paper bag of plain flour. the flour is finely ground and powdery in the bag. sifts well with very few lumps. goes well in baking recipes and for dusting

Roly ✓

perfect staple - I use it for making sour dough and fresh pasta but the options are unlimited

irene valentina ✓

one of the essential items at home. cheap and good quality. nothing can go wrong with it as its aussie made

MD ZAHED ULLAH ✓

Essentials Plain Flour – Positive ✔ Very cheap price One of the most affordable flours in Woolworths. ✔ Good for everyday cooking Perfect for basic recipes like: • chapati • paratha • cakes • biscuits • pancakes • fried chicken coating ✔ Consistent quality Most Woolworths home-brand products maintain the same texture each time. ✔ Fine texture Easy to mix, no strong smell, blends smoothly. ✔ Easily available Always in stock in most Woolworths stores. ⸻ ❌ Essentials Plain Flour – Negative ✘ Not premium quality It works fine, but not as high quality as: • White Wings • Bakers flour • High-protein flour ✘ Lower gluten level Not ideal for: • naan • pizza base • strong dough • bread making They may become more soft or break easily. ✘ Can form lumps if not mixed well Sometimes you need to sift the flour for smooth batter. ✘ Packaging is simple The paper bag can tear easily if it gets wet

Karen Nina ✓

Affordable plain flour. Not the best of quality but does the job. I use mine when baking cakes. Good value for money.

Ky Tan ✓

Very good quality for its price. I like how it is un bleached.

Annie ✓

Great and so affordable. Great I get this flour all the time so cheap and great can’t tell the difference between the more expensive brands

Guest User ✓

love this simple pantry staple and is so cheap and lasts so long in my house

Karen Barge ✓

this flour works well both in baking which is what I mainly use it for but also in cooking. my baked goods taste nice.. I would recommend this product

trisha pa ✓

Great quality, taste good. Perfect for the baking for cakes and bread. good for its value, same quality as expensive ones

Willa Wu ✓

The packaging is simple but sturdy, and it’s easy to reseal or transfer into a container for storage. For a budget-friendly option, the quality is impressive and comparable to more expensive brands.

Danielle gudgeon ✓

Good quality, smooth texture, and great value for everyday baking.

Pankajkumar Shastri ✓

it's Again on low prices so afford to buy it whenever I need them and budget for it and spend something else to buy it and good performance in baking things like cookies

kiarna j curtain ✓

always a great and easy quick go to for quality and quantity never fail to provide always a first go to if looking

Stephanie Martin ✓

This is a staple in my household.Always use the warS brand as it's the cheapest, never had a problem.Always great for my baking

Smart Shopper ✓

plain flour, very easy to use and serves as a good base for most baking recipes that need flour

Eleni de Vries

Apr 1, 2026