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I’ve been using the Colgate Optic White range for some time now and have found it to be very effective. As a smoker, it was definitely something I needed to look in to. And without having to spend excessive amounts at the dentist, using the Optic white toothpaste continuously and with dedication , it has helped fade any nasty stains that have appeared on my teeth over the years. I will definitely still need to keep using to maintain my healthy white colour.