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Doesn’t instantly white the teeth though, at least noticeably. Although I like that it’s alcohol free. It’s surely a refreshing mouthwash and I would like to think a brightening one. Overall Colgate Optic White Mouthwash is an excellent addition to my oral care routine, in an effort to brighten my smile while keeping the breath fresh. It’s effective at freshening breath, and is gentle enough for daily use. If you’re looking for an affordable yet powerful mouthwash that also helps with teeth whitening, this is definitely worth trying. Highly recommend it for anyone looking to achieve a brighter, fresher mouth!