Colgate® Sensitive Pro-Relief™ Enamel Repair's formula remineralises tooth enamel and makes teeth more resistant against repeated acid attacks. We believe you deserve a life that's free from tooth sensitivity. That's why helping you to get instant^ relief and lasting protection matters to us - because we're here to keep you smiling. With regular use, Colgate Sensitive Pro-Relief Enamel Repair Toothpaste: - Builds a reparative layer that acts like a seal, helping to repair sensitive teeth for lasting protection with twice daily brushing. - Strengthens and remineralises tooth enamel and protects against cavities - Remove plaque with brushing and prevents tartar build-up What is acid erosion and where does it come from? - Dental erosion is loss of dental enamel caused by direct contact of the teeth with acids from everyday food and drinks. - Acids can soften and gradually dissolve the minerals in the enamel making teeth thinner, weaker and more sensitive. Where does sensitive tooth pain come from? - Receding gums and damage to your enamel can expose thousands of microscopic channels which lead to your tooth's nerve centre. - When your teeth make contact with something hot, cold or sweet, sensations are carried down these channels directly to the nerves, causing teeth pain. For instant relief, apply directly to each sensitive tooth with finger tip and gently massage for 1 minute, up to twice daily. For lasting relief, apply to a gentle toothbrush making sure to brush all sensitive areas of teeth. Brush twice daily. Colgate Sensitive Pro-Relief Toothpaste is vegan, sugar free, gluten free and responsibly made* For the relief of sensitive teeth. ALWAYS READ THE LABEL AND FOLLOW THE DIRECTIONS FOR USE. Do not swallow. Do not use in children 6 years of age or less. For children 7 to 12 years of age, use only on the advice of a dentist or doctor. Sensitive teeth may indicate an underlying problem that may need prompt care by a dentist if pain persists ^After application as directed. *our products are made at Colgate-Palmolive facilities that are increasing energy and water efficiency, driving towards zero waste, striving for no workplace accidents, and adhering to ethical labor practices Suitable For: Do not use in children 6 years of age or less. For children 7 to 12 years of age, use only on the advice of a dentist or doctor Boxed Contents: 1 Toothpaste