Where does sensitive tooth pain come from? • Receding gums and damage to your enamel can expose thousands of microscopic channels which lead to your tooth's nerve centre. • When your teeth make contact with something hot, cold or sweet, sensations are carried down these channels directly to the nerves, causing teeth pain. Introducing Colgate Sensitive Pro-Relief Whitening Toothpaste. An exclusive Pro-Argin formula with technology to provide sensitivity relief. How does Colgate Sensitive Pro-Relief Whitening toothpaste work? • It works by plugging the channels that lead to sensitive tooth nerves, to block the pain. •With regular use, it builds a long-lasting protective barrier that acts like a seal against sensitivity. • It's low abrasive formula gently and effectively removes stains, helping to restore the natural whiteness of your teeth Visit us at: www.colgatesensitiveprorelief.com.au. Clinically proven amino acid formula with Pro-Argin® technology to provide sensitive teeth pain relief. Instant Sensitive Teeth Pain Relief after applying directly onto sensitive area, and massaging for 1 minute. Builds a long-lasting protective barrier that acts like a seal against sensitivity with continued twice daily brushing. Blocks open tubules which lead to sensitivity pain. Low abrasive toothpaste formula gently and effectively removes stains, helping restore the natural whiteness of your teeth. Size: 110g Ingredients Calcium Carbonate, Water, Sorbitol, Arginine, Bicarbonate, Sodium Lauryl Sulphate, Sodium Monofluorophosphate, Flavour, Carmellose Sodium, Sodium Bicarbonate, Tetrasodium Pyrophosphate, Titanium Dioxide, Benzyl Alcohol, Sodium Saccharin, Xanthan Gum. Directions For instant relief, apply directly to each sensitive tooth with finger tip and gently massage for 1 minute, up to twice daily. For lasting relief, apply to a gentle toothbrush making sure to brush all sensitive areas of teeth. Brush twice daily. Storage For best performance, keep cap closed when not in use.