Colgate Advanced Whitening Tartar Control is a whitening toothpaste with Micro-Cleansing Crystals clinically proven to gently polish and effectively whiten your teeth. It fights plaque and cavities to ensure your teeth stay as healthy and strong as they are white. Tartar is a yellow mineral build-up that can dull the natural whiteness of your teeth. The formula contains ingredients to help prevent tartar from sticking to your teeth and effectively whiten your teeth, lifting off stains to give you whiter teeth in 14 days. Whitening toothpaste for Whiter teeth in 14 days Clinically proven to gently polish and effectively whiten teeth Prevents tartar from sticking to your teeth, fights cavities and removes plaque Freshens breath Fluoride formula, gentle for daily use. Size: 130g Ingredients Aqua, Hydrated Silica, Sorbitol, Glycerin, Pentasodium, Triphosphate, Sodium Lauryl Sulfate, Aroma, PVM/MA Copolymer, Tetrasodium Pyrophosphate, Cellulose Gum, Sodium Hydroxide, Sodium Saccharin, Carrageenan, Sodium Flouride, Limonene, CI 77891. Contains the equivalent of 1000 ppm Fluoride. NO COLGATE TOOTHPASTE CONTAINS SUGAR. Directions Brush thoroughly at least twice a day or as directed by your dental professional. Do not swallow. Rinse with a small amount of water. Storage Store below 30°C. Temperature: Store below 30°C.