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Nescafe Blend 43 is essentially, I would wager, the default taste that crosses most people older than 29’s tongue when they imagine coffee. There’s nothing much that can be said that’s all that interesting. It’s broadly the default 4-star, 43/50, average, familiar and expected baseline for what instant coffee is. It’s the Coca Cola of coffee. It’s the Mazda CX-5 of coffee. The Vegemite of coffee. It’s Mr Brightside being played just before a nightclub closes in the 2000s of coffee. It’s perfectly serviceable, ubiquitous, universally recognisable and in the same way that the cardboard box mathematically solved packaging, Nescafé Blend 43 has mathematically solved coffee. While there are probably at least 43 ways to enjoy Blend 43, for real novelty you need to venture to one of Nescafé’s 43 other options. My hand hovered over and then rejected a 400g jar of Moccona that was a few dollars more, and I briefly looked at and then kicked the can of International Roast on the bottom shelf that was $5 cheaper. Attached photo is of a can of Blend 43 in its natural environment- cozied up next to a $20 KMart kettle.