Hyaluronic acid, now in our haircare. Discover Elvive Hyaluron Plump, a skincare-inspired range scientifically designed for dehydrated hair. Infused with hyaluronic acid, the formulas plump the hair with 72H of moisture*, for shinier, 10x more hydrated* and revitalized hair with no weigh down. The Power of [Hyaluronic Acid] Naturally found in the body, this molecule retains 1000x its weight in water to help re-plump hair. Because our planet is worth it, this bottle uses up to 20% less plastic** and is made of 100% recycled plastic*** *Instrumental test on shampoo + conditioner **versus the previous bottle. Plastic reduction varies depending on format size. ***excluding dyes, additives and labels More information on lorealparis.com.au