Colgate Total Active Prevention Enamel Strength Toothpaste. Clinically Tested. 24 Hour Antibacterial Protection*. 3X More Effective at Fighting a Root Cause**. Dual enamel protection action*** helps fight food acids, a root cause of enamel erosion, and helps to strengthen, reharden and protect enamel.Colgate Total Active Prevention Enamel Strength Toothpaste. Clinically Tested24 Hour Antibacterial Protection* 3X More Effective at Fighting a Root Cause**Dual enamel protection action*** helps fight food acids, a root cause of enamel erosion, and helps to strengthen, reharden and protect enamel.A multibenefit toothpasteHelps prevent many oral care issues^. This formula contains a unique system that stabilises our active ingredient and is designed for superior^^ performance.Size: 115gFlavour: MintDirections for use:Brush thoroughly at least twice a day or as directed by your dental professional. Do not swallow. Rinse with a small amount of water. Not recommended for children 6 years or less. Colgate recommends specially formulated Colgate children's toothpaste. Up to 12 hours of protection against bacteria with 4-weeks continuous use. *2x daily (every 12 hours) brushing with 4 weeks continued use.**Fight tartar, cavities and bad breath based on bacterial plaque reduction vs. non-antibacterial fluoride toothpaste with 3 months continued use. ***remineralises weakened enamel & prevents demineralisation^bad breath, cavities, enamel erosion, tartar, plaque, stains, bacteria on gums.^^vs. a non-antibacterial fluoride toothpaste.3X MORE EFFECTIVE AT FIGHTING A ROOT CAUSE OF ORAL HEALTH ISSUES: (Fight tartar, cavities and bad breath based on bacterial plaque reduction vs. non-antibacterial fluoride toothpaste with 3 months continued use.)ACTIVE PREVENTION 24 HOUR ANTIBACTERIAL PROTECTION: When used 2x daily (every 12 hours) brushing with 4 weeks continued use.CLINICALLY TESTED: Helps prevent many oral care issues (bad breath, cavities, enamel erosion, tartar, plaque, stains, bacteria on gums).HELPS PREVENT ENAMEL EROSION: by fighting acids from food & drinks and Actively remineralises enamel to help strengthen teethSTRENGTHENS ENAMEL: Helps strengthen, reharden and protect enamel to prevent erosion.