Colgate Total Active Prevention Deep Clean with Charcoal Toothpaste. Clinically Tested. 24 Hour Antibacterial Protection*. 3X More Effective at Fighting a Root Cause**. Charcoal formula, with microparticles that helps clean teeth and remove stains. Colgate Total Active Prevention Deep Clean with Charcoal Toothpaste. Clinically Tested 24 Hour Antibacterial Protection* 3X More Effective at Fighting a Root Cause** Charcoal formula, with microparticles that helps clean teeth and remove stains. Helps strengthen, reharden and protect enamel to prevent erosion. A multibenefit toothpaste Helps prevent many oral care issues^. This formula contains a unique system that stabilises our active ingredient and is designed for superior^^ performance. Directions for use: Brush thoroughly at least twice a day or as directed by your dental professional. Do not swallow. Rinse with a small amount of water. Not recommended for children 6 years or less. Colgate recommends specially formulated Colgate children's toothpaste. Up to 12 hours of protection against bacteria with 4-weeks continuous use. *2x daily (every 12 hours) brushing with 4 weeks continued use. **Fight tartar, cavities and bad breath based on bacterial plaque reduction vs. non-antibacterial fluoride toothpaste with 3 months continued use. ^bad breath, cavities, enamel erosion, tartar, plaque, stains, bacteria on gums. ^^vs. a non-antibacterial fluoride toothpaste. We've switched to a recyclable tube & carton! Follow local council guidelines for recycling. HDPE 2 plastics or recycle with TerraCycle. Active Prevention Product Claims: Deep Clean w Charcoal. Charcoal formula, with microparticles that helps clean teeth and remove stains Boxed Contents: 1 Toothpaste