Colgate Sensitive Advanced Clean toothpaste provides 24/7 sensitivity protection*. Micro-foam is activated during brushing to get to hard to reach areas of the teeth, delivering a deep clean feeling. Colgate® Sensitive Advanced Clean is specially developed for people with sensitive teeth to relieve tooth sensitivity with regular use. Micro-foam is activated during brushing to get to hard to reach areas of the teeth, delivering a deep clean feeling. Where does sensitive tooth pain come from? - As gums recede, parts of your teeth that aren't protected by enamel become uncovered. - This leads to exposed dentine with thousands of microscopic pathways leading into the tooth's nerve centre. - When teeth make contact with something hot, cold or sweet, sensations are carried directly to the nerves, causing painful tooth sensitivity Contains active ingredients potassium nitrate and sodium fluoride. Also contains saccharin. Always read the label. Follow the directions for use. If symptoms persist, talk to your health professional. *With twice daily brushing, teeth pain relief in up to 2 weeks Suitable For: Do not use in children 6 years of age or less. For children 7 to 12 years of age, use only on the advice of a dentist or doctor Lifestyle Claim: Sugar Free| Vegan Boxed Contents: 1x110g Toothpaste