For a bright and confident smile, you need to start with a deep clean of your whole mouth. That’s why new Colgate Total® Advanced Clean toothpaste’s active cleaning formula, with polishing micro-particles, not only fights plaque between teeth and in all those hard to reach spaces; but also fights bacteria on your tongue, cheeks, and gums for 12 hours*. Benefits: Active cleaning formula with polishing micro-particles It not only fights plaque between teeth and in all those hard to reach spaces, but also fights bacteria on your tongue, cheeks, and gums for 12 hours* Provides protection against plaque, stains, tartar and cavities Now provides additional new benefits - enamel protection, instant neutralisation of odours associated with bad breath and new improved flavours that leave your mouth feeling clean and fresh Brushing with Colgate Total® Toothpaste will help improve your teeth, tongue, cheeks and gum health. *with 4 weeks of continuous use Helps prevent: Prevent cavities Remove plaque Protects enamel Prevents tartar build-up Freshens breath Whitens teeth Protects gums