Fights bacteria not just on your teeth but also on your tongue, cheeks and gums, for a healthier mouth with new Colgate Total Charcoal Deep Clean. Its unique formula with micro-charcoal particles provides a deep clean and protects against bacteria for 12 hours. _with 4 weeks of continuous use • Prevent cavities • Remove plaque • Protects enamel • Prevents tartar build-up • Freshens breath • Whitens teeth • Protects gums Designed with an active cleaning formula that fights plaque even between teeth and hard to reach spaces Antibacterial fluoride toothpaste fights bacteria not just on teeth, but also your tongue, cheeks and gums for 12 hours_ (\*with 4 weeks of continuous use) Provides protection against plaque, stains, tartar and cavities Now provides additional new benefits - enamel protection, instant neutralisation of odours associated with bad breath and new improved flavours that leave your mouth feeling clean and fresh Brushing with Colgate Total Toothpaste will help improve your teeth, tongue, cheeks and gum health. Size: 115g Ingredients Glycerin, Water, Hydrated Silica, Sodium Lauryl Sulfate, Arginine, Flavour, Zinc Oxide, Cellulose Gum, CI 77981, Poloxamer 407, Tetrasodium Pyrophosphate, Zinc Citrate, Benzyl Alcohol, Xanthan Gum, Cocamidopropyl Betaine, Sodium Saccharin, Phosphoric Acid, Sodium Fluoride, Mica, Charcoal Powder, Sucralose. Directions Brush thoroughly at least twice a day or as directed by your dental professional. Do not swallow. Rinse with a small amount of water. Not recommended for children 6 years or less. Colgate recommends specially formulated Colgate children's toothpaste. Up to 12 hours of protection against bacteria with 4-weeks continuous use. Storage Store below 30°C. Temperature: Store below 30°C.