Having fresh breath gives you the confidence to connect with the world around you. That’s why new Colgate Total® Advanced Fresh toothpaste’s unique formula helps fight bacteria which can be a cause of bad breath – not just on teeth, but also your tongue, cheeks, and gums for 12 hours*. Benefits: Unique formula that fights bacteria which can be a cause of bad breath – to give you long lasting fresh breath Contains our unique cooling technology that gives you a long-lasting cooling sensation Fights bacteria on not just teeth, but also your tongue, cheeks and gums for 12 hours* Provides protection against plaque, stains, tartar and cavities Now provides additional new benefits - enamel protection, instant neutralisation of odours associated with bad breath and new improved flavours that leave your mouth feeling clean and fresh Brushing with Colgate Total® Toothpaste will help improve your teeth, tongue, cheeks and gum health.         *with 4 weeks of continuous use Helps prevent: Prevent cavities Remove plaque Protects enamel Prevents tartar build-up Freshens breath Whitens teeth Protects gums