Colgate Advanced Whitening Baking Soda Toothpaste gives you whiter teeth in 7 Days* and helps prevent new stains. This teeth whitening toothpaste offers instant brightening & provides Tartar Control with Micro-Cleansing Crystals. Smile On! Colgate Advanced Whitening Baking Soda Toothpaste gives you whiter teeth in 7 Days* and helps prevent new stains. This teeth whitening toothpaste offers instant brightening & provides Tartar Control with Micro-Cleansing Crystals. We believe glowing confidently starts by owning your smile. It doesn't matter what others think, as long as you keep your smile strong you can rock your day.Clinically tested to effectively whiten your teeth, we're here to help you be unstoppable. So flaunt your look and feel your best, knowing there is a little magic in every white smile.- Gluten Free- Sugar Free- VeganSize: 180gDirections: Brush thoroughly at least twice a day or as directed by your dental professional. Do not swallow. Rinse with a small amount of water. Not recommended for children 6 years or less. Colgate recommends specially formulated Colgate children's toothpaste. * By removal of surface stainsWHITER TEETH IN 7 DAYS: By removal of surface stains.HELPS PREVENT NEW STAINS: With Tartar ControlINSTANTLY BRIGHTENS: Instantly brightening teeth whitening toothpasteTARTAR CONTROL: Provides Tartar control with Micro-Cleansing Crystals.CLINICALLY TESTED TO WHITEN: Clinically tested to effectively whiten your teeth to help you be unstoppable.