Fudge Everyday Clean Blonde Damage Rewind Violet Toning Shampoo 250ml is a gentle cleansing and conditioning shampoo that enhances highlights and refreshes blonde hues while protecting and strengthening hair from within. This specially formulated shampoo is perfect for blondes who want a neutral tone and is gentle enough for everyday use. It helps maintain the salon color's tone with every wash, keeping blonde locks beautifully blonde. The shampoo also makes hair 90% stronger, dramatically smoother with double the softness, and after just two weeks of use, 84% felt their hair condition had improved and was not over-toned. Enhances highlights and refreshes blonde hues. Protects and strengthens hair from within. Makes hair 90% stronger, dramatically smoother with double the softness. Gentle enough for everyday use. Helps maintain the salon color's tone with every wash. 84% felt their hair condition had improved and was not over-toned after just two weeks of use. This shampoo is perfect for blondes who want to maintain their salon color's tone while gently cleansing and conditioning their hair, protecting and strengthening it from within.