Trust the original: BRITA filtered tap water not only tastes particularly pure and fresh, but also reliably protects kitchen appliances from calcification, is a sustainable alternative to bottled mineral water and also super convenient. Release the full aroma: BRITA provides you with freshly filtered water and will give you fuller flavoured, better tasting cold & hot drinks. BRITA water filters also effectively reduce limescale build up helping your kettle and coffee machine last longer. The innovative 4-stage filtration with natural activated carbon from coconut shells & ion exchanger pearls: filters impurities from certain herbicides, pesticides and pharmaceuticals & reduces taste-impairing chlorine and metals like lead & copper. Twice as smart! With the MAXTRA PRO, BRITA offers you two water filtration experts: the all-rounder PURE PERFORMANCE & the LIMESCALE EXPERT for extra appliance protection with even +50% more effective limescale reduction than the PURE PERFORMANCE cartridge, specifically useful in regions with hard to very hard water. Be part of the change. Because every plastic bottle counts. With every BRITA product, you are actively helping to reduce the number of plastic bottles that could end up in waste. The carbon footprint of BRITA filtered water is already up to 25x smaller than for bottled water. But we are constantly working on making it even smaller. And among other things, we believe that the shift to using more sustainable materials in our products, like bio-based plastics, plays a critical role in reducing our dependency on fossil fuels & helps to reduce carbon emissions.