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I’ve been buying this for many years, like others its the only thing that worked. This is a new formula although it doesn’t say that on the packet as far as I can see. Wouldn’t recommend as texture is weird and smell is odd. If anyone knows of a decent balm close to what the original of this was please put in review as this one is pointless. This rubbish reformulated lip balm lasts on your lips for 10 minutes then dries your lips out. No way did Nivea actually test these products out to make the 24 hour claim. This is a false lie and Nivea deserves to be sued for this false claim. It dries my lips out and doesn’t do anything. False advertising