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The Nivea Q10 + Vitamin C firming body lotion for dry skin claims to firm, nourish, moisturise and improve the skin's elasticity in 10 days. I was able to trial this product for 7 days and I can confirm that I was not disappointed. The lotion is lightweight, absorbs easily and is non greasy unlike some dry skin lotions. My skin felt smooth and super hydrated all day long. I also observed that my skin felt (tighter) firm after application. It has a light musky scent that I love and is not too overpowering. I prefered to use the lotion straight after bathing. The information on the packaging is useful and self-explanatory however, I cannot attest to the 10 days guarantee on noticeable and improved elasticity. My only gripe is that the pump does not work at times and I had to open the bottle to use. However, I would recommend that the lotion is made a little richer/creamer, that way less lotion will be used.