L'Oreal Creme 7.1 Dark Ash Blonde Hair Colour, gives 100% grey coverage from root to tip. It gives you a rich, deep, natural and even colour. It has a reformulated 3 step system, that ensures your hair will be left with impeccable grey cover, superior strength and replenished like never before. The protective colouring cream is enriched with Pro-Keratin for long lasting colour and strengthens hair. The new caring post-colour shampoo delicately cleanses the scalp and balances your scalp pH level for less irritation. Complete your routine with the new lightweight nourishing mask for shiny, soft and lively hair. The formulas are modified from time to time, so the ingredient listing may not exactly reflect the ingredients in the product you purchase and use. Always read the ingredient list on the product label before use.