Dare to colour with L'Oréal Paris Préférence!Préférence offers a deep colour, full of reflections to give you luminous shine for up to 8 weeks of radiant colour. Formulated with a shine oil enriched with precious flower oils to nourish your hair. Covers 100% of greys.An elegant and refines cool brown with a sophisticated touch of pearlescence. Préférence is the expert in long-lasting luminous colour that offers the latest on-trend fashion shades direct from the salon. With vibrant shades, to light and dark hues and salon effects like Ombre and Highlights. Enhanced with a hi-shine elixir and unique colour extending conditioner, your hair is guaranteed to remain luminous for up to 8 weeks.Intense Vibrant ColourColour Lock ConditionerStays Luminous For Up To 8 WeeksPerfect grey coverageEnriched with a UV filter and Vitamin E