The NOOD story started with four pet lovers and a simple goal; pet store quality at supermarket prices. To bring our vision to life we partnered with leading animal nutrition experts to develop a range of recipes perfect for your pets, and ours. NOOD Recipes are packed with ethically sourced proteins, superfoods and a range of vitamins and minerals to provide a complete and balanced diet for your pet. No pesky fine print, just honest food made by pet lovers, for pet lovers. Premium cat food with chicken Meat 1st Ingredient Contains Superfoods and Probiotics Formulated for all life stages No Artificial Colours or Preservatives.