Aveeno Baby Daily Moisture Lotion is non-greasy and absorbs quickly, yet is deeply moisturising for 24 hours. Hypoallergenic and fragrance free for babies sensitive skin. Aveeno Baby Daily Lotion contains natural colloidal oatmeal and rich emollients to soothe and moisturise your baby's delicate, dry skin. This naturally non-greasy formula absorbs quickly and is deeply moisturising. This baby lotion is hypoallergic and fragrance free, so it won't irritate sensitive skin. It's even gentle enough for newborns. Aveeno Baby Daily Lotion is Paediatrician recommended  moisturiser and can be used every day to help keep your baby's skin soft, smooth and healthy-looking. - Protects against and alleviates chapping, cracking and roughness due to dryness - Suitable for use on newborn babies - Perfect for dry sensitive skin - Moisturises & protects skin for 24 hours - Fragrance free - Hypoallergenic - No added parabens & phthalates Aveeno Baby is a US Paediatrician Recommended Brand Product Claims: natural oatmeal finely-milled and locks in moisture fast absorbing formula clinically proven to moisturise for 24 hours helps prevent and temporarily protects chafed, chapped or cracked skin due to dryness pH balanced hypoallergenic no added parabens or phthalates fast absorbing non-greasy AVEENO® is a US Pediatrician and Dermatologist recommended brand Fragrance: No Shelf Life in Days: 1095 days