This specially blended, permanent hair color formula includes our Revlon 3D Color Gel Technology™, which deposits rich, dimensional color that looks natural and lasts-You get 100% gray coverage from ColorSilk Beautiful Color™—that's our promise-UV Defense helps shield color against fading, keeping your shade bright and true-Our formula, with nourishing silk proteins, leaves your hair in better condition than before you colored (sweet!)-Ammonia-free—and now with keratin added to the formula