When BIC began mass marketing its first ballpoint pen in 1950, it revolutionised the way we write by creating a winning trio: a point, a perfectly spherical ball, and premium ink. In its never-ending drive for greater innovation, BIC developed an extra-smooth ink system for the BIC Atlantis Soft ballpoint pen to make writing up to 35% smoother than regular BIC ballpoints. The point on the BIC Atlantis Soft pen effortlessly glides across the page. Design has been a top priority since the company was founded in its quest to incorporate form with technology-driven function. So the BIC Atlantis Soft pen features an attractive silver metal clip that's also really handy for attaching to notebooks. A mark of quality, this ballpoint pen is made at one of BIC's own plants.